Partnerships Executive
LoyaltyLion
Sales & Business Development
London, UK
Posted on Dec 6, 2024
About Us
LoyaltyLion is a data-driven loyalty and engagement platform trusted by thousands of ecommerce brands worldwide. Merchants use LoyaltyLion when they want a loyalty program that is proven to increase customer engagement, retention and spend. Stores using LoyaltyLion typically generate at least $15 for every $1 they spend on the platform.
Today, LoyaltyLion works with over 10,000 small and medium sized retailers. Our mission is to help them succeed in the age of Amazon, where they may not be able to compete on price and logistics but can offer a better customer experience. An experience where customers feel valued, rather than just another number.
It’s been an incredible few years for LoyaltyLion. We closed funding of $12.5m in 2021 and another $12m in 2022. We’ve built out our Leadership team, amongst other key senior hires and we continue to set our sights high, achieving spots in both the Deloitte Fast 50 and the FT1000.
Oh, and did we mention our recent successes, such as our G2 reviews, where we are the no.1 in loyalty management in the world or where we've been voted No. 8 in the Best UK Software 2024 list...
Partnerships is a key part of our Go To Market motion. Since our inception, we have invested in Partnerships and to date, it’s how we’ve acquired some of our more notable clients, launched wide reaching co-marketing initiatives and built deep technical integrations with other market leaders.
Over the past few months we've restructured Partnerships and increased our investment. In particular, we’ve made our Chief Product Officer the owner of our technical integrations to ensure we build the Best in Class and added the role of Senior Manager, Partnerships.
Adding another Partnerships Executive signals our increased investment in the revenue generation side of Partnerships, which is traditionally via agencies. There are over 1,000 agencies worldwide, and to date, we have built relationships with fewer than 100 of them, so the growth potential is significant. By the end of 2026, we expect Partnerships to deliver at least 25% of our new business revenue.
Role Description:
- As a Partnerships Executive, you will play a crucial role in the growth and success of our company.
- You will be a part of a high-performing sales function and directly responsible for building and developing a pipeline of exciting opportunities for the Account Executive team to win. You’ll do this by establishing and cultivating relationships, creating awareness of our product with 1k+ e-commerce agencies in our ecosystem.
- You will build personal connections through outbound marketing tools with prospective agency partners.
- You will qualify new leads from our agency partners, manage your sales pipeline, and create qualified opportunities for LoyaltyLion to win.
- You will be the first and main point of contact for agency partners. You will be responsible for educating them about our product and value proposition so that they are informed and inspired to refer clients.
- You will represent LoyaltyLion at partnership events in the UK and overseas.
Key Responsibilities:
- Qualify and connect with new agencies via LinkedIn messaging, emails, and calls.
- Qualify clients referred by agencies to create opportunities to hand off to the Account Executive team.
- Build and manage your own pipeline and hit activity targets, including efforts to expand our list of Agency contacts through regular lead enrichment.
- Work closely with the market to ensure agencies have the best self-serve collateral to refer clients (merchants).
- Maintain accurate and up-to-date records in our CRM system.
- Collaborate with RevOps and Marketing to improve our sales processes and outreach strategies.
- Liaise with internal stakeholders across Product, Sales and Support to ensure that opportunities and pain points within our Go-to-Market strategy for Partnerships are brought to the fore.
Requirements:
- 2-3 years experience exceeding a business development/sales target, with responsibility for establishing and developing relationships, communicating value and driving revenue.
- Excellent communication, interpersonal, and presentation skills- Ability to work independently and as part of a team in a fast-paced environment.
- A growth mindset and willingness to learn and adapt quickly- Passionate about technology and its potential to drive business growth.
If you're a driven individual who is passionate about sales and technology, and eager to join a fast-paced startup environment, we would love to hear from you!
Benefits
• Hybrid working policy, requiring at least 2 days a week in our office in Farringdon
• International Remote working (up to 30 days in each holiday year)
• 25 days holiday + bank holidays + carry 5 days holiday over into the next holiday year
• All permanent employees get equity to recognise the valuable contribution you'll make to our growth
• Company days out and events, and team socials
• Home office budget
• Cycle scheme
• Employee Assistance Program
• Private medical insurance
• Life Insurance
• Competitive learning and development budget
• The opportunity to join at a major inflection point – ecommerce is booming and with it, the demand for loyalty software like LoyaltyLion
• Macbook, magic keyboard, and any other tech or equipment you need to do a great job